We’re on a mission to make recovery the experience it should be for millions of athletes
Health, fitness and performance has a problem.
Recovery is broken. We’re here to fix it.
If you’re reading this, you probably understand the struggles. Long hours. Brutal training sessions. Constant pursuit of optimal performance. You know exactly what it means to push your body to its limit.
But here’s the real question - how do you get it back to 100% for the next session? Or the next goal?
For years, we’ve been sold the idea that recovery is something you have to buy. Massage guns, compression boot systems, ice baths and at-home saunas. The entire space has become the billion-dollar opportunity, constantly selling us devices, tools, creams and balms to drive a bottom line. They're expensive, static, one-size-fits-all solutions that don’t actually adapt to the athlete using them.
We believed it too. We started as a hardware company.
We built cutting-edge recovery devices, working with professional athletes across football, rugby, and endurance sports. And then we realised something that changed everything.
Not only is the current offerings expensive, they are static, and disconnected from the athlete using them.
he athletes we worked with had all the latest tech. Whoop bands, Oura Rings, Hyperice devices, Theraguns, Normatec boots.
But even with some of the best recovery tracking and devices on the planet available 24/7, they were still guessing.
"How long should I use my compression boots for?"
"Do I need cold therapy today or mobility work?"
"My HRV dropped overnight—what does that mean for my training?
The data from wearables told them something was wrong, but it never told them what to do about it.
Meanwhile, the devices they owned were static, expensive, and couldn't cater to what they needed at any given point. A massage gun doesn’t know who you are, how you trained, or how your body responded. A compression boot doesn’t adjust based on your sleep quality, strain, or HRV.
The performance and recovery technology space is stuck in a one-size-fits-all mindset, while every other part of performance , like training, nutrition, wearable tracking; they all had become hyper-personalised.
That was the moment we pivoted.
We realised we didn’t just want to build better devices. We wanted to reimagine the recovery experience itself.
We realised the real problem wasn’t that athletes didn’t have enough recovery tech to play with. The problem was that none of those devices were connected, personalised, or adaptive.
So we made a fundamental shift.
PROTEC Recovery became software-first, intelligence-driven, and device-agnostic. We built an intelligence ecosystem that integrates with wearables like Whoop, Oura, Garmin and many more, turning their biometric data into personalised insights and real-time, AI-driven recovery protocols tailored to each athlete.
If your HRV drops overnight, PROTEC adjusts your recovery plan to reduce strain and prioritise nervous system regulation.
If you slept poorly, our AI recommends adjusted mobility work and breathwork to offset fatigue.
If your training load is high but recovery is solid, we might suggest contrast therapy or dynamic stretching to maintain peak performance.
For the first time, recovery is no longer a passive process or an afterthought - t’s an adaptive, immersive experience that evolves with you.
So this is the Future of Recovery
We believe in wearables. We believe in the great recovery brands that have driven innovation in the space. They brought the importance of recovery to millions of athletes across the planet. Whoop, Oura, Hyperice, Therabody - they’ve all played a crucial role in building this industry.
But we are reimagining it. A recovery experience that is truly connected, truly personal, and truly intelligent.
That's our mission. To create a connected recovery experience that drives the performance of every athlete on earth, whether they are a seasoned professional or someone signing up for their very first gym membership.
And as we scale, we’re creating something even bigger:
The most advanced recovery intelligence system in the world.
Your recovery experience with PROTEC Recovery helps us drive a system that continuously learns, refines, and improves based on your real-world biometric feedback. Our AI and machine learning algorithms create a flywheel that makes us smarter, every day.
We're proud of our journey
We started as a hardware company. We built great devices, and that hasn't changed. But we saw the experience that athletes have every day using them.
We pivoted because we knew there was a better way.
We’re not here to sell devices. We’re here to redefine how athletes recover, perform, and sustain peak performance for longer.
Barry Grant
Founder & CEO at PROTEC Recovery